SOCIAL MEDIA ACTIVATION
The Forn del Pont is a traditional artisanal bakery located in Molins de Rei, established in 1939. Aiming to modernize its online presence and increase customer loyalty, an comprehensive project was carried out that includes social media activation and adapting the shop to the new corporate image.
The bridge illustration, the company's emblematic symbol, was simplified to adapt it to digital formats and ensure easy identification on social networks.
Pantone 483 C
C:48 M:92 Y:92 K:30
R:101 G:48 B:36
Pantone 424 C
C:66 M:54 Y:54 K:2
R:112 G:115 B:114
Pantone White
C:0 M:0 Y:0 K:0
R:255 G:255 B:255
Pantone Black C
C:0 M:0 Y:0 K:100
R:0 G:0 B:0
The selected colors were Pantone 483 C, taken from the original logo, combined with Pantone 424 C gray and black, providing a sober and elegant image. For specific campaigns, other colors were incorporated in harmony with the main color to add freshness and dynamism.
Attractive content was created and managed for social platforms, including giveaways and promotions, with the aim of increasing interaction with customers. This strategy resulted in a significant increase in followers and in customer loyalty.
In addition to the previously mentioned actions, photographic sessions of the artisanal products of Forn del Pont were carried out. These high‑quality images were used in online campaigns, adding value to visual communication and highlighting the craftsmanship and quality of their products. These photographs were essential to attract customers' attention on social networks and other digital platforms.
This project allowed the Forn del Pont to update its image and strengthen its presence both online and offline, while maintaining the traditional values that have characterized it since 1939.
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