VISUAL IDENTITY DESIGN AND DIGITAL DEVELOPMENT
AJHA Distribution was founded as a company dedicated to the distribution of food products and the rental of equipment for events. The project started from scratch, without a previous visual identity. The challenge was to build a recognizable, solid and coherent image for the two business lines. I was in charge of designing the corporate identity, the website, social networks and all the graphic applications and brochures shown in this project.
The logo is built from a vertical typographic play with the company name, reinforcing the sense of stability and security.
This element is combined with a circle that symbolizes the globe, representing the company's international reach.
Pantone 648 C
C:99 M:100 Y:42 K:17
R:0 G:16 B:85
Pantone White
C:0 M:0 Y:0 K:0
R:255 G:255 B:255
Pantone Black C
C:0 M:0 Y:0 K:100
R:0 G:0 B:0
The chosen typeface, Futura Condensed, adds a modern and professional touch, while the corporate colour, Pantone 648 C, conveys solidity and reliability.
In addition to the visual identity, I designed the corporate website in two languages. The structure differentiated food distribution from equipment rental for events, with navigation designed to quickly identify each service and add new sections if needed.
I also was in charge of designing the profiles and content for social networks, the brochures and the rest of graphic applications. The website, social networks, flyers and stickers were even used. The other images of the project show possible applications of the identity on different media.
The result was a corporate identity created from scratch and applied to both digital and printed media. The proposal allowed communicating the two activities of AJHA Distribution with a common visual language, maintaining brand consistency in each piece.
Do you have a project in mind? If you need a visual identity or a graphic communication piece, we can talk about it.
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