AESII

VISUAL IDENTITY DESIGN

White version of the logo of the Spanish Association of Irritable Bowel Syndrome Patients.

The Spanish Association of People Affected by Irritable Bowel Syndrome (AESII) is a non‑profit organization dedicated to providing support, information and resources to individuals suffering from this functional digestive disorder.

Its core values include empathy, solidarity and the creation of a community where those affected can share experiences and find mutual support.

Logo of the Spanish Association of Irritable Bowel Syndrome Patients with the descriptor below the initials.

To reflect these values in its visual identity, a logo has been designed that symbolically integrates the association's mission. The initials “AESII” present a customized typography with tubular shapes that connect the characters, evoking the simplified structure of an intestine. The last two “i”s are represented as stylized human figures, symbolizing people who share their experiences and support each other, thus encapsulating the community spirit of the association.

Pantone 2725 C

C:74 M:69 Y:0 K:0

R:104 G:91 B:199

Pantone 254 C

C:55 M:92 Y:0 K:0

R:152 G:29 B:151

Pantone White

C:0 M:0 Y:0 K:0

R:255 G:255 B:255

Pantone Black C

C:0 M:0 Y:0 K:100

R:0 G:0 B:0

The selection of colors plays a crucial role in the identity ofAESII. Blue has been chosen. Pantone 2725 C as the main color, commonly associated with confidence, tranquility and health. This hue is combined with violet Pantone 254 C in the last “i” of the initials, adding a shade of warmth and humanity. This color combination aims to convey a feeling of wellbeing and support, reflecting the association's mission.

Horizontal logo of the Spanish Association of Irritable Bowel Syndrome Patients, with lilac and magenta symbol.

For complementary text, the Nunito typeface has been chosen. This font, with rounded shapes, harmonises perfectly with the design of the initials, providing a sense of closeness and accessibility that reinforces the welcoming and supportive image of the association.

Two AESII cards on a gray background, one white with the lilac and magenta logo and contact details, and another lilac with a magenta graphic pattern.
White letterhead sheet with the lilac and magenta AESII logo, on a gray table with a black ballpoint pen and grip buttons.
Two white AESII envelopes arranged diagonally, with the association's lilac and magenta logo on the flap and front.

Overall, the visual identity of AESII has been carefully crafted to reflect its core values and its commitment to the community of people affected by the Irritable Bowel Syndrome.

Two corporate AESII folders on a gray background, one closed and one open, with white logo and magenta wavy pattern on lilac.
AESII brochure in a transparent display, with the lilac logo and a message about promoting digestive health in childhood.
AESII logo in three-dimensional lilac and magenta letters on the light façade of an industrial building.
Stylized “aespí” logo in lilac and purple colors on white background.

Do you have a project in mind? If you need a visual identity or a graphic communication piece, we can talk about it.

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