Rosa Valls formació

VISUAL IDENTITY REDESIGN

White version of the Rosa Valls Formació logo with geometric isotip and descriptor.

Rosa Valls Formació is a company with over 10 years of experience dedicated to spreading floral art both nationally and internationally. With the goal of conveying its values of creativity, professionalism and passion for floral art, the logo was redesigned, maintaining the essence of the original.

Old logo of Rosa Valls Formació, with a yellow square, a green cube and the name in black.

The original logo is based on geometric proportion in the composition, represented by the abstraction of two cubes. This symbolism reflects the harmony and balance present in floral art and has been simplified for the new proposal.

Rosa Valls Formació logo with isotip of green and yellow geometric shapes and black typography.

The larger cube is in Pantone 386 C, while the smaller uses Pantone 375 C, providing a fresh and natural combination that evokes the vitality of flowers.

Pantone 386 C

C:15 M:0 Y:67 K:0

R:233 G:236 B:107

Pantone 375 C

C:49 M:0 Y:100 K:0

R:151 G:215 B:0

Pantone White

C:0 M:0 Y:0 K:0

R:255 G:255 B:255

Pantone Black C

C:0 M:0 Y:0 K:100

R:0 G:0 B:0

Black logo of Rosa Valls Formació, with the company name and the descriptor “formació”.

Per al nom de l’empresa, es va seleccionar la tipografia Helvetica Neue, que aporta una imatge moderna i neta. La paraula “formació” s’ha dissenyat amb la tipografia Bell MT, afegint un toc clàssic que ressalta la importància de l’ensenyament i la tradició en l’art floral.

Two white business cards of Rosa Valls Formació on a yellow-green background, with the green and black logo and contact details.
White vertical roll-up of Rosa Valls Formació on a green background, with the floral art school logo, contact information and graphic elements.

In addition to the logo, various corporate applications were developed, such as business cards, roll-ups and other promotional materials, ensuring a coherent and recognizable brand image across all media.

Two white corporate folders of Rosa Valls Formació, one closed and one open with green tabs and the floral art school logo.
Green and silver USB memory stick with the Rosa Valls Formació logo engraved on the metal part, on a yellow-green background.
White book with the Rosa Valls Formació logo and the text Escola d'Art Floral, on a lime green background.
Glazed façade of Rosa Valls Formació with the green and black logo at the top and on the centre's doors.

This redesign reflects the dedication of Rosa Valls Formació to floral art and its desire to share this knowledge with society, maintaining a prominent presence both nationally and internationally.

Rosa Valls Formació logo with isotip of green and yellow geometric shapes and black typography.

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