Visual identity and brands – Oriol Bargalló

El “rebranding”

Header image of an article about rebranding and visual identity changes of brands.

El “rebranding” (redisseny) és una de les decisions més complicades que pot tenir una empresa, és molt costós i no sempre pot sortir bé.

Seven characteristics of a good logo

Set of logos of brands used as an example of good visual identity design.

The logotip is a fundamental part of the visual identity of a brand, that's why I present you seven characteristics that every good logotip must meet.