Fifteen years later: a critical look at my Candelera poster

Fifteen years after winning the poster contest of the 160th Candelera Fair, the author revises his design. He keeps the metaphor of an industrial plant, but criticizes the excess of effects, the hierarchy, the background noise, and the chromatic uniformity. The redesign prioritizes clarity, readability, balance, and communicative criteria.

When the shape doesn’t match the background: the graphic case of RADARS

Don't panic: the logo you have in front of you is not a dystopian reissue of 1984. It's not the all-seeing eye of Big Brother, nor a national security campaign that watches our every move. Nevertheless, it's hard to believe. Because yes, what we see seems to be an icon of control, but it's –surprise– a neighbourhood support project aimed at elderly people who live alone.

Problematic logos

When designing a logo, many factors must be considered: readability, composition, symbolism, adaptability… Nevertheless, there are cases where, for various reasons, the final result has issues that can affect its effectiveness. In this article, I want to analyze some logos that, in my opinion, have problems, whether due to their shape, readability, or other design aspects.