{"id":4772,"date":"2020-02-11T23:55:36","date_gmt":"2020-02-11T22:55:36","guid":{"rendered":"http:\/\/oriolbg.com\/?p=4772"},"modified":"2026-11-11T22:32:04","modified_gmt":"2026-11-11T21:32:04","slug":"la-importancia-del-color-per-al-disseny-grafic","status":"publish","type":"post","link":"https:\/\/oriolbg.com\/en\/2020\/02\/11\/the-importance-of-color-for-graphic-design\/","title":{"rendered":"The importance of color for graphic design"},"content":{"rendered":"\n

Colors produce different emotions and decisively influence our perception of reality. Primary and secondary colors, with their endless combinations with each other and with a particular typographic family, have the power to convey a specific message or emotion, as well as fully define a company's personality. Therefore, it is not advisable to overlook or underestimate a designer's decision to use a specific color when creating a corporate identity and a brand's image.<\/p>\n\n\n

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\"Color
Color perception according to contrast.<\/figcaption><\/figure>\n<\/div>\n\n\n

Existeixen estudis sobre la psicologia del color, \u00e9s a dir, de quina manera els colors comuniquen i transmeten emocions a l\u2019espectador o client. Per exemple, l\u2019artista Josef Albers<\/em>, el 1963 va demostrar que el nostre ull mai percep un color com realment \u00e9s. Aix\u00f2 suposa un fet a tenir en compte, ja que un color pot ser percebut de diferent manera depenent del color amb el qual faci contrast. Per aix\u00f2 \u00e9s important que es realitzin diferents estudis de color, que es provin diferents combinacions fins a trobar aquella que realment funcioni.<\/p>\n\n\n\n

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The most used colors for designs<\/h2>\n\n\n\n

Diverses investigacions han aprofundit en quines s\u00f3n les emocions lligades a cada color, i quins s\u00f3n els m\u00e9s apreciats i usats pels dissenyadors.<\/strong> Les conclusions afirmen que els colors preferits s\u00f3n el blau, el verd, el vermell, el groc i el negre, davant el marr\u00f3, rosa, gris, violeta i taronja, que s\u00f3n menys preuats.<\/p>\n\n\n

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\"Color
Color wheel<\/figcaption><\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

Blue<\/h3>\n\n\n\n

El color blau \u00e9s el m\u00e9s fet servir per les empreses.<\/strong> Evoca profunditat, serietat, confian\u00e7a i solemnitat. Ha estat usat per marques com Pepsi, HP<\/em>, i xarxes socials com Skype, Flickr, Twitter i Facebook<\/em>. Segons estudis de professionals del m\u00e0rqueting, \u00e9s un color idoni per a productes de neteja, l\u00ednies a\u00e8ries i aeroports, per representar l\u2019aigua i el cel. De fet, la NASA<\/em> tamb\u00e9 fa servir aquest color al seu emblema.<\/p>\n\n\n

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\"Logos
Blue logos<\/figcaption><\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

Green<\/h3>\n\n\n\n

El verd \u00e9s un color tranquil i afable, i representa aspectes com l\u2019esperan\u00e7a, la salut i la pau.<\/strong> Ha estat usat per grans marques com Starbucks, XBOX, Whole Foods, Tropicana, Spotify, i Android<\/em>.<\/p>\n\n\n

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\"Green
Green logos<\/figcaption><\/figure>\n<\/div>\n\n\n
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Red<\/h3>\n\n\n\n

El vermell \u00e9s un color passional, intens, excitant, agressiu, i evoca valors com la vitalitat i la fortalesa.<\/strong> Algunes marques famoses que han emprat aquest color s\u00f3n Coca-Cola, Ferrari i Levi \u2018s<\/em>.<\/p>\n\n\n

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\"Logos
Red logos<\/figcaption><\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

Yellow<\/h3>\n\n\n\n

Yellow is a bright and warm color, and reflects qualities such as optimism and clarity.<\/strong> National Geographic, Nikon, Subway, IKEA and McDonald\u2019s<\/em> are just some entities that chose to include it in their logo as the main color.<\/p>\n\n\n

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\"Yellow
Yellow logos<\/figcaption><\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

Orange<\/h3>\n\n\n\n

El taronja \u00e9s din\u00e0mic i radiant, transmet una sensaci\u00f3 amigable, de confid\u00e8ncia.<\/strong> Alguns exemples del seu \u00fas s\u00f3n els logos de Nickelodeon<\/em> (cadena televisiva de programaci\u00f3 infantil, a la que li proporciona aquest toc proper i amist\u00f3s), VLC, Fanta, Amazon,<\/em> and Blogger<\/em>, entre altres.<\/p>\n\n\n

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\"Logos
Orange logos<\/figcaption><\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

Purple<\/h3>\n\n\n\n

El morat \u00e9s un color que reflecteix la creativitat en estat pur, aix\u00ed com la imaginaci\u00f3 i la saviesa.<\/strong> \u00c9s el color principal d\u2019empreses com Yahoo, SyFy, Hallmark, <\/em>and Taco Bell<\/em>.<\/p>\n\n\n

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\"Purple
Purple logos<\/figcaption><\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

Gray<\/h3>\n\n\n\n

El gris estableix l\u2019equilibri entre el blanc i el negre, donant un aspecte de solemnitat, neutralitat i calma. Apple<\/em>, despr\u00e9s de diversos canvis en el seu logo, va utilitzar aquest color per al seu \u00faltim disseny.<\/strong> Altres marques que fan \u00fas del gris s\u00f3n Wikipedia<\/em>, i Honda<\/em>.<\/p>\n\n\n

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\"Gray
Gray logos<\/figcaption><\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

Black<\/h3>\n\n\n\n

El blanc i negre solen usar-se en conjunt, transmetent una sensaci\u00f3 de serietat similar al gris.<\/strong> S\u00f3n els colors usats per empreses com Cartoon Network, Puma, Nike, <\/em>and Herald Tribune<\/em>.<\/p>\n\n\n

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\"Logos
Black logos<\/figcaption><\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

In summary\u2026<\/h2>\n\n\n\n

As can be seen, color plays a decisive role in the way we perceive reality. Different color combinations and their interplay with typography can result in a wide variety of designs with different interpretations. It is the designer's task, in close collaboration with the company, to find the perfect connection of type, shape and color, resulting in the image and message the brand intends to convey.<\/p>\n\n\n\n

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Lectura relacionada: El contrast crom\u00e0tic i l\u2019espai tamb\u00e9 condicionen la claredat del missatge. En parlo a l\u2019article sobre l\u2019espai en blanc<\/a>. El contrast no nom\u00e9s modifica la percepci\u00f3 dels colors: tamb\u00e9 pot destacar informaci\u00f3 dins d\u2019una composici\u00f3, com explico a l\u2019article sobre la jerarquia visual en el disseny gr\u00e0fic<\/a>.<\/p>\n\n\n\n

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Colors produce different emotions and influence decisively our perception of reality and define the personality of the company.<\/p>\n","protected":false},"author":40927470,"featured_media":4773,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","advanced_seo_description":"Descobreix com la psicologia del color influeix en les emocions, la percepci\u00f3 i la identitat corporativa d\u2019una marca.","jetpack_seo_html_title":"Psicologia del color: emocions i identitat de marca","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Els colors produeixen diferents emocions i influeixen de manera decisiva en la nostra percepci\u00f3 de la realitat. Tenen el poder de transmetre un missatge o emoci\u00f3 concreta.","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[60249391],"tags":[11835,14028829],"class_list":["post-4772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fonaments-del-disseny","tag-color","tag-comunicacio-visual","entry"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2O7XV-1eY","jetpack-related-posts":[{"id":4698,"url":"https:\/\/oriolbg.com\/2020\/02\/11\/seven-characteristics-of-a-good-logo\/","url_meta":{"origin":4772,"position":0},"title":"Seven characteristics of a good logo","author":"Oriol Bg","date":"11\/02\/2020","format":false,"excerpt":"El logotip \u00e9s una part fonamental de la identitat visual d'una marca, per aix\u00f2 et presento set caracter\u00edstiques que tot bon logotip ha de complir.","rel":"","context":"In "Identitat visual i marques"","block_context":{"text":"Visual identity and brands","link":"https:\/\/oriolbg.com\/en\/category\/visual-identity-and-brands\/"},"img":{"alt_text":"Carrefour logo with a geometric symbol that integrates a letter C.","src":"https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2020\/02\/logotip_carrefour.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":5205,"url":"https:\/\/oriolbg.com\/2020\/02\/20\/the-rebranding\/","url_meta":{"origin":4772,"position":1},"title":"El “rebranding”","author":"Oriol Bg","date":"20\/02\/2020","format":false,"excerpt":"El \"rebranding\" (redisseny) \u00e9s una de les decisions m\u00e9s complicades que pot tenir una empresa, \u00e9s molt cost\u00f3s i no sempre pot sortir b\u00e9.","rel":"","context":"In "Identitat visual i marques"","block_context":{"text":"Visual identity and brands","link":"https:\/\/oriolbg.com\/en\/category\/visual-identity-and-brands\/"},"img":{"alt_text":"Example of name change and visual identity of the cleaning brand Don Limpio.","src":"https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2020\/02\/imatge_rebranding_donlimpio.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2020\/02\/imatge_rebranding_donlimpio.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2020\/02\/imatge_rebranding_donlimpio.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2020\/02\/imatge_rebranding_donlimpio.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":17030,"url":"https:\/\/oriolbg.com\/2026\/11\/09\/visual-hierarchy-why-not-everything-can-be-important\/","url_meta":{"origin":4772,"position":2},"title":"Visual hierarchy: why not everything can be important","author":"Oriol Bg","date":"09\/11\/2026","format":false,"excerpt":"La jerarquia visual determina qu\u00e8 veiem primer en un disseny. Analitzo com la mida, el contrast i l'espai en blanc ajuden a comunicar amb claredat.","rel":"","context":"In "Fonaments del disseny"","block_context":{"text":"Design fundamentals","link":"https:\/\/oriolbg.com\/en\/category\/design-fundamentals\/"},"img":{"alt_text":"Red sign with drawing of chewing gum on a book and the typographic message \u00abdon't GUM UP a book\u00bb","src":"https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2026\/11\/dont-gum-up-book-wpa.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2026\/11\/dont-gum-up-book-wpa.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2026\/11\/dont-gum-up-book-wpa.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2026\/11\/dont-gum-up-book-wpa.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":9824,"url":"https:\/\/oriolbg.com\/2023\/01\/10\/are-images-generated-with-ai-art\/","url_meta":{"origin":4772,"position":3},"title":"Are images generated with AI art?","author":"Oriol Bg","date":"10\/01\/2023","format":false,"excerpt":"La IA ha avan\u00e7at significativament les darreres d\u00e8cades, i un dels seus camps d'aplicaci\u00f3 \u00e9s la generaci\u00f3 d'imatges.","rel":"","context":"In "Eines i tecnologia"","block_context":{"text":"Tools and technology","link":"https:\/\/oriolbg.com\/en\/category\/tools-and-technology\/"},"img":{"alt_text":"Digital illustration of a large fantasy hall with a luminous circular portal and several female figures in long dresses, in golden and brown tones.","src":"https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2023\/01\/blog-art-ia-sala-fantastica.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2023\/01\/blog-art-ia-sala-fantastica.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2023\/01\/blog-art-ia-sala-fantastica.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2023\/01\/blog-art-ia-sala-fantastica.webp?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2023\/01\/blog-art-ia-sala-fantastica.webp?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2023\/01\/blog-art-ia-sala-fantastica.webp?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":16192,"url":"https:\/\/oriolbg.com\/2026\/11\/07\/fifteen-years-later-a-critical-look-at-my-candelera-poster\/","url_meta":{"origin":4772,"position":4},"title":"Fifteen years later: a critical look at my Candelera poster","author":"Oriol Bg","date":"07\/11\/2026","format":false,"excerpt":"Fifteen years after winning the poster contest of the 160th Candelera Fair, the author revises his design. 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