{"id":12464,"date":"2025-02-12T11:16:22","date_gmt":"2025-02-12T10:16:22","guid":{"rendered":"https:\/\/oriolbg.com\/?p=12464"},"modified":"2026-11-11T22:31:13","modified_gmt":"2026-11-11T21:31:13","slug":"el-kerning","status":"publish","type":"post","link":"https:\/\/oriolbg.com\/en\/2025\/02\/12\/kerning\/","title":{"rendered":"Kerning"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El <em>kerning<\/em> \u00e9s un aspecte fonamental en el disseny tipogr\u00e0fic que sovint passa desapercebut per als no iniciats, per\u00f2 que t\u00e9 un impacte significatiu en la qualitat visual i la llegibilitat del text. Es refereix a l\u2019ajust de l\u2019espai entre parells espec\u00edfics de lletres per aconseguir una distribuci\u00f3 \u00f2ptima i harmoniosa dels car\u00e0cters en una paraula o frase.<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Origen del <em>kerning<\/em><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El terme <em>kerning<\/em> prov\u00e9 de la paraula francesa \u201ccarne\u201d, que significa \u201cmarge\u201d o \u201cbisel\u201d. <strong>Aquest concepte es va originar en l\u2019era de la tipografia met\u00e0l\u00b7lica<\/strong>, quan els car\u00e0cters es gravaven en blocs de metall i alguns d\u2019ells s\u2019havien de modificar f\u00edsicament per ajustar-se millor a les lletres del costat. Aix\u00f2 es feia per evitar espais innecessaris i millorar la llegibilitat del text impr\u00e8s.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" data-attachment-id=\"17025\" data-permalink=\"https:\/\/oriolbg.com\/2025\/02\/12\/kerning\/kerning-tipografia-metall\/\" data-orig-file=\"https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2025\/02\/kerning-tipografia-metall.webp?fit=2048%2C1365&amp;ssl=1\" data-orig-size=\"2048,1365\" data-comments-opened=\"0\" data-image-title=\"Tipografia tradicional \u2013 Tipus m\u00f2bils met\u00e0l\u00b7lics i origen del kerning (WebP)\" data-image-description=\"&lt;p&gt;Tipus m\u00f2bils met\u00e0l\u00b7lics utilitzats en la composici\u00f3 tipogr\u00e0fica tradicional, quan l\u2019espaiat entre car\u00e0cters depenia de les dimensions f\u00edsiques de les peces i dels ajustos manuals del tip\u00f2graf. Imatge optimitzada per a l&amp;#8217;article del blog d&amp;#8217;Oriol Bargall\u00f3.&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Tipus m\u00f2bils met\u00e0l\u00b7lics utilitzats en la composici\u00f3 tipogr\u00e0fica tradicional, quan l\u2019espaiat entre car\u00e0cters depenia de les dimensions f\u00edsiques de les peces i dels ajustos manuals del tip\u00f2graf.&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2025\/02\/kerning-tipografia-metall.webp?fit=750%2C500&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2025\/02\/kerning-tipografia-metall.webp?resize=750%2C500&amp;ssl=1\" alt=\"Five dark metallic blocks with circular holes, placed on a white surface.\" class=\"wp-image-17025\" style=\"width:560px;height:auto\"><figcaption class=\"wp-element-caption\">Metallic typefaces used in traditional printing, where physical adjustments were made to improve kerning between characters.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Amb la transici\u00f3 cap a la tipografia digital, el <em>kerning<\/em> es va convertir en una caracter\u00edstica essencial en el disseny gr\u00e0fic, permetent ajustar l\u2019espai entre parells espec\u00edfics de lletres de manera m\u00e9s precisa i eficient. <strong>Avui dia, la majoria de tipografies venen amb ajustos de <em>kerning<\/em> predeterminats, per\u00f2 els dissenyadors sovint els modifiquen manualment per garantir una aparen\u00e7a visual m\u00e9s harm\u00f2nica i professional.<\/strong><\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Tipus de <em>kerning<\/em><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En tipografia digital, es poden distingir diversos tipus de <em>kerning<\/em>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>Kerning<\/em> autom\u00e0tic o met\u00f2dic:<\/strong> Determinat per les m\u00e8triques de la tipografia, on cada parell de lletres t\u00e9 un ajust predefinit.<\/li>\n\n\n\n<li><strong><em>Kerning<\/em> manual:<\/strong> Aplicat pels dissenyadors per corregir o optimitzar l\u2019espaiat segons criteris visuals.<\/li>\n\n\n\n<li><strong><em>Kerning<\/em> \u00f3ptic:<\/strong> Algoritmes que ajusten els espais en funci\u00f3 de la forma de les lletres per aconseguir una distribuci\u00f3 m\u00e9s uniforme.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"605\" data-attachment-id=\"12467\" data-permalink=\"https:\/\/oriolbg.com\/2025\/02\/12\/kerning\/kerning-pares\/\" data-orig-file=\"https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2025\/02\/kerning-pares.png?fit=600%2C605&amp;ssl=1\" data-orig-size=\"600,605\" data-comments-opened=\"1\" data-image-title=\"El kerning \u2013 Comparaci\u00f3 d&amp;#8217;ajustos d&amp;#8217;espaiat i proporcions tipogr\u00e0fiques\" data-image-description=\"&lt;p&gt;Imatge comparativa inclosa a l&amp;#8217;article \u00abEl kerning\u00bb del blog de disseny gr\u00e0fic d&amp;#8217;Oriol Bargall\u00f3, dedicada a il\u00b7lustrar la import\u00e0ncia dels ajustos d&amp;#8217;espaiat en la composici\u00f3 tipogr\u00e0fica.&lt;\/p&gt;\n&lt;p&gt;La composici\u00f3 presenta diversos exemples de text en negre, amb una tipografia serif, distribu\u00efts en quatre franges horitzontals sobre un fons transparent.&lt;\/p&gt;\n&lt;p&gt;A la part superior apareix la paraula \u00abType\u00bb repetida tres vegades, amb diferents ajustos d&amp;#8217;espaiat que modifiquen l&amp;#8217;amplada del conjunt. Les guies vermelles indiquen les mesures de refer\u00e8ncia de 100, 93 i 87 punts, permetent comparar les difer\u00e8ncies entre les tres composicions.&lt;\/p&gt;\n&lt;p&gt;A les tres franges inferiors es repeteix l&amp;#8217;expressi\u00f3 \u00abWe the kerning\u00bb, amb petites variacions en la separaci\u00f3 dels car\u00e0cters. Les l\u00ednies vermelles situades sota determinats fragments del text serveixen com a refer\u00e8ncia visual per observar els canvis en l&amp;#8217;espaiat.&lt;\/p&gt;\n&lt;p&gt;Els exemples mostren com les modificacions en la dist\u00e0ncia entre lletres influeixen en l&amp;#8217;amplada de les paraules, la distribuci\u00f3 dels espais negatius i la percepci\u00f3 d&amp;#8217;equilibri del conjunt.&lt;\/p&gt;\n&lt;p&gt;Aquesta imatge funciona com a recurs did\u00e0ctic per explicar la relaci\u00f3 entre el kerning, l&amp;#8217;espaiat tipogr\u00e0fic i la llegibilitat, i permet observar com ajustos aparentment petits poden modificar el resultat visual d&amp;#8217;una composici\u00f3.&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Exemples d&amp;#8217;ajustos tipogr\u00e0fics amb diferents amplades i separacions entre lletres. Les guies vermelles permeten comparar els canvis en la distribuci\u00f3 dels car\u00e0cters i el seu efecte sobre l&amp;#8217;equilibri visual del text.&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2025\/02\/kerning-pares.png?fit=600%2C605&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2025\/02\/kerning-pares.png?resize=600%2C605&amp;ssl=1\" alt=\"Typographic example with three text sizes and comparison of letter spacing in the phrase \u201cWe the kerning\u201d.\" class=\"wp-image-12467\" style=\"width:550px;height:auto\"><figcaption class=\"wp-element-caption\">Comparison between text with poor kerning and the same text with correctly adjusted kerning.<\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Per qu\u00e8 \u00e9s important el <em>kerning<\/em>?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Un <em>kerning<\/em> adequat evita espais massa amplis o estrets entre lletres, que poden distreure el lector i afectar la comprensi\u00f3 del missatge.<\/strong> Per exemple, en dissenys de logotips o titulars, un <em>kerning<\/em> deficient pot transmetre una imatge poc professional o fins i tot canviar el significat d\u2019una paraula.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Common errors include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Difer\u00e8ncies evidents<\/strong> entre parells de lletres que trenquen la coher\u00e8ncia visual.<\/li>\n\n\n\n<li><strong>Espais massa grans<\/strong> que fragmenten les paraules i dificulten la lectura.<\/li>\n\n\n\n<li><strong>Lletres massa juntes<\/strong> que fan el text conf\u00f3s.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"421\" data-attachment-id=\"12608\" data-permalink=\"https:\/\/oriolbg.com\/2025\/02\/12\/kerning\/bad-kerning-min\/\" data-orig-file=\"https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2025\/02\/bad-kerning-min.png?fit=1181%2C663&amp;ssl=1\" data-orig-size=\"1181,663\" data-comments-opened=\"0\" data-image-title=\"Kerning incorrecte \u2013 Exemples d&amp;#8217;errors d&amp;#8217;espaiat tipogr\u00e0fic\" data-image-description=\"&lt;p&gt;Imatge il\u00b7lustrativa de l&amp;#8217;article \u00abEl kerning\u00bb del blog d&amp;#8217;Oriol Bargall\u00f3, dedicada a explicar la import\u00e0ncia de l&amp;#8217;ajust de l&amp;#8217;espai entre car\u00e0cters en el disseny tipogr\u00e0fic.&lt;\/p&gt;\n&lt;p&gt;La composici\u00f3 presenta tres representacions de l&amp;#8217;expressi\u00f3 anglesa \u00abBAD KERNING\u00bb, escrites en maj\u00fascules amb una tipografia de pal sec negra, que exemplifiquen diferents problemes relacionats amb l&amp;#8217;espaiat tipogr\u00e0fic.&lt;\/p&gt;\n&lt;p&gt;A la part superior, les lletres presenten una separaci\u00f3 irregular que provoca desequilibris visuals entre els car\u00e0cters. Al centre, l&amp;#8217;espaiat excessiu fragmenta les paraules i dificulta la percepci\u00f3 del conjunt. A la part inferior, les lletres apareixen excessivament juntes i superposades, fet que compromet la llegibilitat.&lt;\/p&gt;\n&lt;p&gt;Els tres exemples permeten observar com una distribuci\u00f3 inadequada de l&amp;#8217;espai entre lletres pot afectar la lectura, la coher\u00e8ncia formal i la qualitat visual d&amp;#8217;una composici\u00f3 tipogr\u00e0fica.&lt;\/p&gt;\n&lt;p&gt;La imatge s&amp;#8217;utilitza com a recurs did\u00e0ctic per il\u00b7lustrar els errors habituals de kerning i la import\u00e0ncia dels ajustos \u00f2ptics en el disseny gr\u00e0fic, especialment en logotips, titulars i altres composicions on la tipografia t\u00e9 un protagonisme destacat.&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Tres exemples de kerning deficient: espais irregulars entre car\u00e0cters, separaci\u00f3 excessiva i lletres superposades. Aquests errors afecten l&amp;#8217;equilibri visual i la llegibilitat del text.&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2025\/02\/bad-kerning-min.png?fit=750%2C421&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2025\/02\/bad-kerning-min.png?resize=750%2C421&amp;ssl=1\" alt=\"Three examples of incorrect kerning with the word \u201cBAD KERNING\u201d.\" class=\"wp-image-12608\" style=\"object-fit:cover;width:550px;height:auto\"><\/figure>\n<\/div>\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Com ajustar el <em>kerning<\/em> com un professional<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Identificar parells problem\u00e0tics:<\/strong> Algunes combinacions de lletres, com \u201cAV\u201d, \u201cTo\u201d o \u201cWA\u201d, tendeixen a tenir espais visuals desequilibrats.<\/li>\n\n\n\n<li><strong>Utilitzar eines tipogr\u00e0fiques:<\/strong> La majoria dels programes de disseny, com <em>Adobe Illustrator<\/em>, <em>Photoshop<\/em> o <em>InDesign<\/em>, ofereixen opcions per ajustar el <em>kerning<\/em> manualment.<\/li>\n\n\n\n<li><strong>Confiar en la percepci\u00f3 visual:<\/strong> L\u2019ajust del <em>kerning<\/em> \u00e9s una tasca subjectiva que requereix un ull entrenat per detectar desequilibris.<\/li>\n\n\n\n<li><strong>Fer proves de lectura:<\/strong> Visualitzar el text en diferents mides i contextos per assegurar una correcta llegibilitat.<\/li>\n<\/ol>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"522\" data-attachment-id=\"12468\" data-permalink=\"https:\/\/oriolbg.com\/2025\/02\/12\/kerning\/kerning_en-svg\/\" data-orig-file=\"https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2025\/02\/kerning_en.svg_.png?fit=1200%2C835&amp;ssl=1\" data-orig-size=\"1200,835\" data-comments-opened=\"1\" data-image-title=\"El kerning \u2013 Comparaci\u00f3 de l&amp;#8217;espaiat entre lletres abans i despr\u00e9s de l&amp;#8217;ajust\" data-image-description=\"&lt;p&gt;Imatge comparativa inclosa a l&amp;#8217;article \u00abEl kerning\u00bb del blog de disseny gr\u00e0fic d&amp;#8217;Oriol Bargall\u00f3, dedicada a explicar el funcionament dels ajustos d&amp;#8217;espaiat entre car\u00e0cters.&lt;\/p&gt;\n&lt;p&gt;La composici\u00f3 presenta dos exemples tipogr\u00e0fics amb les combinacions de lletres \u00abAV\u00bb i \u00abWa\u00bb, representades amb una tipografia serif negra. Cada parella apareix dues vegades, amb les indicacions \u00abNo kerning\u00bb i \u00abKerning applied\u00bb, que permeten comparar visualment els resultats abans i despr\u00e9s de l&amp;#8217;ajust.&lt;\/p&gt;\n&lt;p&gt;A la part superior, les lletres mantenen la separaci\u00f3 original, cosa que genera espais visualment excessius a causa de la geometria dels car\u00e0cters. Les diagonals de la A, la V i la W, aix\u00ed com les formes corbes de la a min\u00fascula, provoquen una distribuci\u00f3 irregular de l&amp;#8217;espai negatiu.&lt;\/p&gt;\n&lt;p&gt;A la part inferior, l&amp;#8217;aplicaci\u00f3 del kerning redueix la dist\u00e0ncia entre determinats car\u00e0cters, permetent que les seves formes s&amp;#8217;aproximin per aconseguir una separaci\u00f3 visualment m\u00e9s equilibrada.&lt;\/p&gt;\n&lt;p&gt;Les l\u00ednies verticals blaves assenyalen les refer\u00e8ncies espacials i ajuden a identificar els despla\u00e7aments introdu\u00efts en cada parella de lletres.&lt;\/p&gt;\n&lt;p&gt;Aquesta comparaci\u00f3 il\u00b7lustra un principi fonamental del disseny tipogr\u00e0fic: l&amp;#8217;espaiat \u00f2ptic no dep\u00e8n \u00fanicament de la dist\u00e0ncia matem\u00e0tica entre car\u00e0cters, sin\u00f3 tamb\u00e9 de la percepci\u00f3 visual de les seves formes.&lt;\/p&gt;\n&lt;p&gt;La imatge serveix com a recurs did\u00e0ctic per explicar la import\u00e0ncia del kerning en la composici\u00f3 de textos, titulars, logotips i altres elements de comunicaci\u00f3 gr\u00e0fica.&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Comparaci\u00f3 de dues parelles de car\u00e0cters sense kerning (a dalt) i amb kerning aplicat (a baix). Els ajustos redueixen els espais visuals excessius entre les lletres i milloren l&amp;#8217;equilibri de la composici\u00f3 tipogr\u00e0fica.&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2025\/02\/kerning_en.svg_.png?fit=750%2C522&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2025\/02\/kerning_en.svg_.png?resize=750%2C522&amp;ssl=1\" alt=\"Visual comparison between text without kerning adjustment and text with applied kerning.\" class=\"wp-image-12468\" style=\"width:550px;height:auto\"><figcaption class=\"wp-element-caption\">Diagram showing the adjusted spaces between pairs of common letters that require kerning.<\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><em>Kerning<\/em> en diferents idiomes i contextos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El <em>kerning<\/em> tamb\u00e9 pot variar segons l\u2019idioma. Algunes lleng\u00fces tenen combinacions de lletres que requereixen ajustaments espec\u00edfics. <strong>En tipografies que inclouen car\u00e0cters especials o diacr\u00edtics, com en el catal\u00e0, \u00e9s important verificar que aquests elements no generin espais inconsistents.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>It is also fundamental in logo design and corporate identity, where letter spacing can directly affect brand perception.<\/strong><\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">In summary\u2026<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El <em>kerning<\/em> \u00e9s una eina essencial en el disseny gr\u00e0fic que contribueix a la claredat i est\u00e8tica del text. Un ajust adequat del <em>kerning<\/em> millora la llegibilitat i transmet una imatge m\u00e9s professional i acurada. Els dissenyadors han de prestar atenci\u00f3 a aquest detall per assegurar que el seu treball comuniqui el missatge desitjat de manera efectiva i atractiva.<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\">\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Lectura relacionada: Una bona tipografia \u00e9s essencial per a la identitat visual. Tamb\u00e9 pots consultar <a href=\"https:\/\/oriolbg.com\/en\/2020\/02\/11\/seven-characteristics-of-a-good-logo\/\" style=\"text-decoration: underline;cursor: pointer\">les set caracter\u00edstiques d\u2019un bon logotip<\/a>. Els ajustos tipogr\u00e0fics tamb\u00e9 contribueixen a l\u2019ordre de lectura d\u2019una pe\u00e7a; per veure com es combina la tipografia amb la mida, el contrast i la composici\u00f3, pots llegir <a href=\"https:\/\/oriolbg.com\/en\/2026\/11\/09\/visual-hierarchy-why-not-everything-can-be-important\/\">l\u2019article sobre la jerarquia visual<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-related-posts\">\n<h2 class=\"wp-block-heading has-text-align-center\"><\/h2>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\">\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\"><div class=\"crowdsignal-vote-wrapper\" data-crowdsignal-vote='{\"pollId\":\"cdfac2fd-422b-48cf-a9c0-884811a9b74c\",\"title\":\"Untitled Vote\",\"hideBranding\":false,\"pollStatus\":\"open\",\"size\":\"medium\",\"borderWidth\":1,\"borderRadius\":5,\"hideResults\":false,\"apiPollData\":{\"id\":15046742,\"question\":\"\",\"note\":\"\",\"settings\":{\"title\":\"Untitled Vote\",\"after_vote\":\"results\",\"after_message\":\"\",\"randomize_answers\":false,\"restrict_vote_repeat\":false,\"captcha\":false,\"multiple_choice\":false,\"redirect_url\":\"\",\"close_status\":\"open\",\"close_after\":false},\"answers\":[{\"answer_text\":\"up\",\"id\":66676198,\"client_id\":\"8a24ea2a-bc44-411a-8bea-99320c197b48\"},{\"answer_text\":\"down\",\"id\":66676199,\"client_id\":\"b313091c-a3b8-4bd8-9858-9ba434e0b576\"}],\"source_link\":\"https:\\\/\\\/oriolbg.com\",\"client_id\":\"cdfac2fd-422b-48cf-a9c0-884811a9b74c\"}}'>\n<div data-crowdsignal-vote-item='{\"answerId\":\"8a24ea2a-bc44-411a-8bea-99320c197b48\",\"type\":\"up\"}'><\/div>\n\n<div data-crowdsignal-vote-item='{\"answerId\":\"b313091c-a3b8-4bd8-9858-9ba434e0b576\",\"type\":\"down\"}'><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-b507c051 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-primary-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/oriolbg.com\/en\/web-log\/\">Web Log<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\">\n\n\n\n\n\n<div class=\"wp-block-group alignwide blog-subscripcio has-background\" style=\"border-color:#dedede;border-width:1px;border-radius:18px;background-color:#f7f7f7;padding-top:42px;padding-right:30px;padding-bottom:42px;padding-left:30px\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-6376e6f5 wp-block-group-is-layout-constrained\">\n\n<h2 class=\"wp-block-heading has-text-align-center has-medium-font-size\">Don't miss any article<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Subscribe to the blog and receive the new articles about graphic design, visual identity and communication by email.<\/p>\n\n\n<div class=\"wp-block-jetpack-subscriptions__supports-newline wp-block-jetpack-subscriptions\">\n\t\t<div>\n\t\t\t<div>\n\t\t\t\t<div>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<a href=\"https:\/\/oriolbg.com\/en\/?post_type=post&amp;p=12464\" style=\"color: #ffffff;font-size: 16px;padding: 12px 18px 12px 18px;margin: 0; margin-left: 10px;border-color: #a7a7a7;border-radius: 8px;border-width: 1px; background-color: #000000; color: #FFFFFF; text-decoration: none; white-space: nowrap; margin-left: 0\">Subscribe me<\/a>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n<p class=\"has-text-align-center has-small-font-size wp-block-paragraph\">La subscripci\u00f3 \u00e9s gratu\u00efta i et pots donar de baixa quan vulguis. Consulta l\u2019<a href=\"https:\/\/oriolbg.com\/en\/legal-notice\/\">av\u00eds legal i pol\u00edtica de privacitat<\/a>.<\/p>\n\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>El kerning \u00e9s un aspecte fonamental en el disseny tipogr\u00e0fic que sovint passa desapercebut per als no iniciats, per\u00f2 que t\u00e9 un impacte significatiu en la qualitat visual i la llegibilitat del text. Es refereix a l\u2019ajust de l\u2019espai entre parells espec\u00edfics de lletres per aconseguir una distribuci\u00f3 \u00f2ptima i harmoniosa dels car\u00e0cters en una paraula o frase.<\/p>\n","protected":false},"author":40927470,"featured_media":12478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","advanced_seo_description":"Descobreix qu\u00e8 \u00e9s el kerning, els seus tipus i com ajustar l\u2019espai entre lletres per millorar la llegibilitat i el disseny tipogr\u00e0fic.","jetpack_seo_html_title":"Qu\u00e8 \u00e9s el kerning? Guia per millorar la tipografia","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":false,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[60249391],"tags":[39378885,9812],"class_list":["post-12464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fonaments-del-disseny","tag-llegibilitat","tag-tipografia","entry"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2O7XV-3f2","jetpack-related-posts":[{"id":12902,"url":"https:\/\/oriolbg.com\/2025\/02\/17\/problematic-logos\/","url_meta":{"origin":12464,"position":0},"title":"Problematic logos","author":"Oriol Bg","date":"17\/02\/2025","format":false,"excerpt":"Quan es dissenya un logotip, s\u2019han de tenir en compte molts factors: llegibilitat, composici\u00f3, simbolisme, adaptabilitat\u2026 Tot i aix\u00f2, hi ha casos en qu\u00e8, per diferents motius, el resultat final presenta problemes que poden afectar la seva efectivitat. En aquest article, vull analitzar alguns logotips que, al meu parer, tenen\u2026","rel":"","context":"In &quot;An\u00e0lisi i cr\u00edtica&quot;","block_context":{"text":"Analysis and critique","link":"https:\/\/oriolbg.com\/en\/category\/analysis-and-critique\/"},"img":{"alt_text":"Nou s\u00edmbol del jaguar saltant de la marca automobil\u00edstica Jaguar, presentat el 2024, amb una silueta daurada estilitzada sobre un fons de l\u00ednies horitzontals en relleu.","src":"https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2025\/02\/blog-logotips-jaguar.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2025\/02\/blog-logotips-jaguar.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2025\/02\/blog-logotips-jaguar.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2025\/02\/blog-logotips-jaguar.webp?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2025\/02\/blog-logotips-jaguar.webp?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":4698,"url":"https:\/\/oriolbg.com\/2020\/02\/11\/seven-characteristics-of-a-good-logo\/","url_meta":{"origin":12464,"position":1},"title":"Seven characteristics of a good logo","author":"Oriol Bg","date":"11\/02\/2020","format":false,"excerpt":"El logotip \u00e9s una part fonamental de la identitat visual d'una marca, per aix\u00f2 et presento set caracter\u00edstiques que tot bon logotip ha de complir.","rel":"","context":"In &quot;Identitat visual i marques&quot;","block_context":{"text":"Visual identity and brands","link":"https:\/\/oriolbg.com\/en\/category\/visual-identity-and-brands\/"},"img":{"alt_text":"Carrefour logo with a geometric symbol that integrates a letter C.","src":"https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2020\/02\/logotip_carrefour.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":16192,"url":"https:\/\/oriolbg.com\/2026\/11\/07\/fifteen-years-later-a-critical-look-at-my-candelera-poster\/","url_meta":{"origin":12464,"position":2},"title":"Fifteen years later: a critical look at my Candelera poster","author":"Oriol Bg","date":"07\/11\/2026","format":false,"excerpt":"Quinze anys despr\u00e9s de guanyar el concurs de cartells de la 160a Fira de la Candelera, l\u2019autor revisa el seu disseny. Mant\u00e9 la met\u00e0fora d\u2019una planta industrial, per\u00f2 critica l\u2019exc\u00e9s d\u2019efectes, la jerarquia, el soroll del fons i la uniformitat crom\u00e0tica. El redisseny prioritza claredat, llegibilitat, equilibri i criteri comunicatiu.","rel":"","context":"In &quot;An\u00e0lisi i cr\u00edtica&quot;","block_context":{"text":"Analysis and critique","link":"https:\/\/oriolbg.com\/en\/category\/analysis-and-critique\/"},"img":{"alt_text":"Fons tipogr\u00e0fic del cartell original de la 160a Fira de la Candelera de Molins de Rei de 2011, amb les paraules \u00abCOMER\u00c7\u00bb, \u00abAGRICULTURA\u00bb, \u00abPLANTER\u00bb, \u00abARTESANIA\u00bb, \u00abIND\u00daSTRIA\u00bb, \u00abFORJA\u00bb, \u00abTRADICI\u00d3\u00bb i \u00abINNOVACI\u00d3\u00bb en lletres grans de textura desgastada, sobre fons verd oliva clar i una franja inferior verd fosc.","src":"https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2026\/11\/blog-candelera-fons-cartell.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2026\/11\/blog-candelera-fons-cartell.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2026\/11\/blog-candelera-fons-cartell.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2026\/11\/blog-candelera-fons-cartell.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":17101,"url":"https:\/\/oriolbg.com\/2026\/11\/10\/when-the-illustration-complicates-the-message-the-2026-festa-major-poster\/","url_meta":{"origin":12464,"position":3},"title":"When the illustration complicates the message: the 2026 Festa Major poster","author":"Oriol Bg","date":"10\/11\/2026","format":false,"excerpt":"An\u00e0lisi t\u00e8cnica del cartell de la Festa Major de Molins de Rei 2026, de Miquel Pahissa, amb una proposta personal de redisseny i una cr\u00edtica a l'enc\u00e0rrec municipal.","rel":"","context":"In &quot;An\u00e0lisi i cr\u00edtica&quot;","block_context":{"text":"Analysis and critique","link":"https:\/\/oriolbg.com\/en\/category\/analysis-and-critique\/"},"img":{"alt_text":"Adaptaci\u00f3 horitzontal en format b\u00e0ner de la proposta personal de redisseny del cartell de la Festa Major de Molins de Rei 2026.","src":"https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2026\/11\/582a84fd-eb6c-41a8-a047-a5c7d83058df-copia-1.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2026\/11\/582a84fd-eb6c-41a8-a047-a5c7d83058df-copia-1.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2026\/11\/582a84fd-eb6c-41a8-a047-a5c7d83058df-copia-1.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2026\/11\/582a84fd-eb6c-41a8-a047-a5c7d83058df-copia-1.webp?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2026\/11\/582a84fd-eb6c-41a8-a047-a5c7d83058df-copia-1.webp?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2026\/11\/582a84fd-eb6c-41a8-a047-a5c7d83058df-copia-1.webp?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":17030,"url":"https:\/\/oriolbg.com\/2026\/11\/09\/visual-hierarchy-why-not-everything-can-be-important\/","url_meta":{"origin":12464,"position":4},"title":"Visual hierarchy: why not everything can be important","author":"Oriol Bg","date":"09\/11\/2026","format":false,"excerpt":"La jerarquia visual determina qu\u00e8 veiem primer en un disseny. Analitzo com la mida, el contrast i l'espai en blanc ajuden a comunicar amb claredat.","rel":"","context":"In &quot;Fonaments del disseny&quot;","block_context":{"text":"Design fundamentals","link":"https:\/\/oriolbg.com\/en\/category\/design-fundamentals\/"},"img":{"alt_text":"Cartell vermell amb dibuix de goma de mastegar damunt un llibre i el missatge tipogr\u00e0fic \u00abdon't GUM UP a book\u00bb.","src":"https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2026\/11\/dont-gum-up-book-wpa.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2026\/11\/dont-gum-up-book-wpa.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2026\/11\/dont-gum-up-book-wpa.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2026\/11\/dont-gum-up-book-wpa.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":16046,"url":"https:\/\/oriolbg.com\/2026\/11\/05\/when-the-shape-doesn-t-match-the-background-the-graphic-case-of-radars\/","url_meta":{"origin":12464,"position":5},"title":"When the shape doesn\u2019t match the background: the graphic case of\u202fRADARS","author":"Oriol Bg","date":"05\/11\/2026","format":false,"excerpt":"Que no s\u2019espanti ning\u00fa: el logotip que teniu al davant no \u00e9s cap reedici\u00f3 dist\u00f2pica de 1984. No \u00e9s l\u2019ull omnipresent del Gran Germ\u00e0, ni tampoc una campanya de seguretat nacional que ens vigila cada moviment. Tot i aix\u00f2, costa de creure. Perqu\u00e8 s\u00ed, el que veiem sembla una icona\u2026","rel":"","context":"In &quot;An\u00e0lisi i cr\u00edtica&quot;","block_context":{"text":"Analysis and critique","link":"https:\/\/oriolbg.com\/en\/category\/analysis-and-critique\/"},"img":{"alt_text":"B\u00e0ner del projecte RADARS de Molins de Rei, amb el logotip original de l'ull negre i vermell al costat d'una dona gran que conversa amb una altra dona en actitud propera.","src":"https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2025\/05\/radars8.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2025\/05\/radars8.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2025\/05\/radars8.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2025\/05\/radars8.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2025\/02\/imatge_kerning-min.jpg?fit=722%2C116&ssl=1","_links":{"self":[{"href":"https:\/\/oriolbg.com\/wp-json\/wp\/v2\/posts\/12464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oriolbg.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oriolbg.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oriolbg.com\/wp-json\/wp\/v2\/users\/40927470"}],"replies":[{"embeddable":true,"href":"https:\/\/oriolbg.com\/wp-json\/wp\/v2\/comments?post=12464"}],"version-history":[{"count":30,"href":"https:\/\/oriolbg.com\/wp-json\/wp\/v2\/posts\/12464\/revisions"}],"predecessor-version":[{"id":17497,"href":"https:\/\/oriolbg.com\/wp-json\/wp\/v2\/posts\/12464\/revisions\/17497"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oriolbg.com\/wp-json\/wp\/v2\/media\/12478"}],"wp:attachment":[{"href":"https:\/\/oriolbg.com\/wp-json\/wp\/v2\/media?parent=12464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oriolbg.com\/wp-json\/wp\/v2\/categories?post=12464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oriolbg.com\/wp-json\/wp\/v2\/tags?post=12464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}