{"id":7161,"date":"2022-03-01T17:24:04","date_gmt":"2022-03-01T16:24:04","guid":{"rendered":"https:\/\/oriolbg.com\/?page_id=7161"},"modified":"2026-11-10T16:30:09","modified_gmt":"2026-11-10T15:30:09","slug":"ajha","status":"publish","type":"page","link":"https:\/\/oriolbg.com\/en\/projectes\/ajha\/","title":{"rendered":"AJHA distribution"},"content":{"rendered":"\n

VISUAL IDENTITY DESIGN AND DIGITAL DEVELOPMENT<\/p>\n\n\n\n

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\"White<\/figure>\n<\/div>\n\n\n
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AJHA Distribution va n\u00e9ixer com una empresa dedicada a la distribuci\u00f3 de productes alimentaris i al lloguer de material per a esdeveniments. El projecte partia de zero, sense una identitat visual pr\u00e8via.<\/strong> El repte era construir una imatge reconeixible, s\u00f2lida i coherent per a les dues l\u00ednies de negoci. Em vaig encarregar del disseny de la identitat corporativa, del web, de les xarxes socials i de totes les aplicacions gr\u00e0fiques i els tr\u00edptics que es mostren en aquest projecte.<\/p>\n<\/div><\/div>\n\n\n\n

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\"Navy<\/figure>\n<\/div>\n\n\n
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The logo is built from a vertical typographic play with the company name, reinforcing the sense of stability and security.<\/p>\n\n\n\n

This element is combined with a circle that symbolizes the globe, representing the company's international reach.<\/p>\n\n\n\n

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Pantone 648 C<\/p>\n\n\n\n

C:99 M:100 Y:42 K:17<\/p>\n\n\n\n

R:0 G:16 B:85<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Pantone White<\/p>\n\n\n\n

C:0 M:0 Y:0 K:0<\/p>\n\n\n\n

R:255 G:255 B:255<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Pantone Black C<\/p>\n\n\n\n

C:0 M:0 Y:0 K:100<\/p>\n\n\n\n

R:0 G:0 B:0<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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The chosen typeface, Futura Condensed, adds a modern and professional touch, while the corporate colour, Pantone 648 C, conveys solidity and reliability.<\/p>\n\n\n\n

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In addition to the visual identity, I designed the corporate website in two languages. The structure differentiated food distribution from equipment rental for events, with navigation designed to quickly identify each service and add new sections if needed.<\/p>\n\n\n\n

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