{"id":4453,"date":"2020-02-10T16:39:52","date_gmt":"2020-02-10T15:39:52","guid":{"rendered":"http:\/\/oriolbg.com\/?page_id=4453"},"modified":"2026-11-10T16:26:44","modified_gmt":"2026-11-10T15:26:44","slug":"rosa-valls-formacio","status":"publish","type":"page","link":"https:\/\/oriolbg.com\/en\/projectes\/rosa-valls-formacio\/","title":{"rendered":"Rosa Valls formaci\u00f3"},"content":{"rendered":"\n

VISUAL IDENTITY REDESIGN<\/p>\n\n\n\n

<\/div>\n\n\n\n
<\/div><\/span>
\n
\"White<\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

Rosa Valls Formaci\u00f3 is a company with over 10 years of experience dedicated to spreading floral art both nationally and internationally. With the goal of conveying its values of creativity, professionalism and passion for floral art, the logo was redesigned, maintaining the essence of the original.<\/p>\n<\/div><\/div>\n\n\n\n

<\/div>\n\n\n
\n
\"Old<\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

The original logo is based on geometric proportion in the composition, represented by the abstraction of two cubes. This symbolism reflects the harmony and balance present in floral art and has been simplified for the new proposal.<\/p>\n\n\n\n

<\/div>\n\n\n
\n
\"Rosa<\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

The larger cube is in Pantone 386 C, while the smaller uses Pantone 375 C, providing a fresh and natural combination that evokes the vitality of flowers.<\/p>\n\n\n\n

<\/div>\n\n\n\n
<\/div><\/span>
\n

<\/p>\n<\/div><\/div>\n\n\n\n

\n
\n
<\/span>
\n

Pantone 386 C<\/p>\n\n\n\n

C:15 M:0 Y:67 K:0<\/p>\n\n\n\n

R:233 G:236 B:107<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

\n
<\/span>
\n

Pantone 375 C<\/p>\n\n\n\n

C:49 M:0 Y:100 K:0<\/p>\n\n\n\n

R:151 G:215 B:0<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
<\/span>
\n

Pantone White<\/p>\n\n\n\n

C:0 M:0 Y:0 K:0<\/p>\n\n\n\n

R:255 G:255 B:255<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

\n
<\/span>
\n

Pantone Black C<\/p>\n\n\n\n

C:0 M:0 Y:0 K:100<\/p>\n\n\n\n

R:0 G:0 B:0<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n
\n
\"Black<\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

Per al nom de l\u2019empresa, es va seleccionar la tipografia Helvetica Neue<\/em>, que aporta una imatge moderna i neta. La paraula \u201cformaci\u00f3\u201d s\u2019ha dissenyat amb la tipografia Bell MT<\/em>, afegint un toc cl\u00e0ssic que ressalta la import\u00e0ncia de l\u2019ensenyament i la tradici\u00f3 en l\u2019art floral.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"Two<\/figure>\n\n\n\n
\"White<\/figure>\n\n\n\n
<\/div>\n\n\n\n

In addition to the logo, various corporate applications were developed, such as business cards, roll-ups and other promotional materials, ensuring a coherent and recognizable brand image across all media.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"Two<\/figure>\n\n\n\n
\"Green<\/figure>\n\n\n\n
\"White<\/figure>\n\n\n\n
\"Glazed<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Aquest redisseny reflecteix la dedicaci\u00f3 de Rosa Valls Formaci\u00f3<\/em> a l\u2019art floral i la seva voluntat de compartir aquest coneixement amb la societat, mantenint una pres\u00e8ncia destacada tant a nivell nacional com internacional.<\/p>\n\n\n\n

<\/div>\n\n\n
\n
\"Rosa<\/a><\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n
\n\n
\n

Do you have a project in mind? If you need a visual identity or a graphic communication piece, we can talk about it.<\/p>\n\n\n

\n
Let's just talk about this.<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n
\n\n\n\n

Other projects<\/h2>\n\n\n\n
\n
\n
\"Cover<\/a><\/figure>\n<\/div>\n\n\n\n
\n
\"Cover<\/a><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Rosa Valls Formaci\u00f3, amb m\u00e9s de 10 anys d’experi\u00e8ncia en art floral, ha redissenyat el seu logotip per transmetre creativitat i passi\u00f3. El nou disseny mant\u00e9 l’ess\u00e8ncia original amb una paleta fresca i una tipografia moderna. A m\u00e9s, s’han creat materials promocionals per assegurar una imatge de marca coherent.<\/p>\n","protected":false},"author":40927470,"featured_media":12839,"parent":33,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","advanced_seo_description":"Descobreix el redisseny de la identitat visual de Rosa Valls Formaci\u00f3, amb un logotip modern i aplicacions corporatives inspirades en l\u2019art floral.","jetpack_seo_html_title":"Redisseny de la identitat visual de Rosa Valls Formaci\u00f3","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_wpcom_ai_launchpad_about_page":false,"_wpcom_ai_launchpad_gallery_page":false,"_wpcom_ai_launchpad_contact_page":false,"_wpcom_ai_launchpad_events_page":false,"_wpcom_ai_launchpad_video_page":false,"_wpcom_ai_launchpad_portfolio_piece":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"footnotes":""},"class_list":["post-4453","page","type-page","status-publish","has-post-thumbnail","hentry","entry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/P2O7XV-19P","jetpack-related-posts":[{"id":33,"url":"https:\/\/oriolbg.com\/","url_meta":{"origin":4453,"position":0},"title":"Marketplace","author":"Oriol Bg","date":"15\/09\/2018","format":false,"excerpt":"Benvingut al meu portafoli de disseny gr\u00e0fic. Descobreix els meus projectes en imatge corporativa, publicitat, disseny web i gesti\u00f3 de xarxes socials.","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Logotip de la novel\u00b7la BARZELONA amb lletres blanques i una gran Z vermella de textura org\u00e0nica.","src":"https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2026\/11\/barzelona-logo-ca.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2026\/11\/barzelona-logo-ca.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2026\/11\/barzelona-logo-ca.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2026\/11\/barzelona-logo-ca.webp?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2026\/11\/barzelona-logo-ca.webp?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2026\/11\/barzelona-logo-ca.webp?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":7169,"url":"https:\/\/oriolbg.com\/projectes\/rejwan-coffee\/","url_meta":{"origin":4453,"position":1},"title":"Rejwan coffee","author":"Oriol Bg","date":"01\/03\/2022","format":false,"excerpt":"Rejwan Coffee, una marca de caf\u00e8, ha redissenyat la seva identitat visual per adaptar-se al mercat europeu i refor\u00e7ar la seva imatge de producte premium. El nou logotip conserva elements ic\u00f2nics amb un disseny net i sofisticat, transmetent exclusivitat i qualitat a trav\u00e9s d'una est\u00e8tica minimalista i elegant.","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Cover image of the Rejwan Coffee project, with the brand\u2019s white logo on a dark photographic background of coffee beans.","src":"https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2025\/02\/rejwancofee-min.png?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2025\/02\/rejwancofee-min.png?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2025\/02\/rejwancofee-min.png?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2025\/02\/rejwancofee-min.png?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2025\/02\/rejwancofee-min.png?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":12755,"url":"https:\/\/oriolbg.com\/projectes\/aesii\/","url_meta":{"origin":4453,"position":2},"title":"AESII","author":"Oriol Bg","date":"15\/02\/2025","format":false,"excerpt":"L'Associaci\u00f3 Espanyola d'Afectats pel S\u00edndrome de l'Intest\u00ed Irritable (AESII) proporciona suport i recursos als afectats. La seva identitat visual, amb un logotip simb\u00f2lic i una combinaci\u00f3 de colors que evoca confian\u00e7a i suport, reflecteix els seus valors d'empatia i comunitat, promovent un ambient acollidor.","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Cover image of the AESII project, with the white logo of the Spanish Association of Affected by Irritable Bowel Syndrome on a violet background with three\u2011dimensional tubular shapes that evoke the intestinal structure.","src":"https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2025\/02\/aesii-min.png?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2025\/02\/aesii-min.png?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2025\/02\/aesii-min.png?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2025\/02\/aesii-min.png?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2025\/02\/aesii-min.png?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":17216,"url":"https:\/\/oriolbg.com\/services\/","url_meta":{"origin":4453,"position":3},"title":"Qu\u00e8 puc fer per tu","author":"Oriol Bg","date":"10\/11\/2026","format":false,"excerpt":"Serveis de disseny gr\u00e0fic: identitat visual, editorial, packaging, impressi\u00f3, comunicaci\u00f3 digital i animaci\u00f3.","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Personal logo of Oriol Bargall\u00f3, graphic designer, with a white monogram of the letters O, B and G on a black circle.","src":"https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2026\/11\/logo_web.png?fit=440%2C440&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":8788,"url":"https:\/\/oriolbg.com\/projectes\/jardiners-sant-fost\/","url_meta":{"origin":4453,"position":4},"title":"Jardiners Sant Fost","author":"Oriol Bg","date":"19\/09\/2022","format":false,"excerpt":"Jardiners Sant Fost, fundada el 2022, \u00e9s una empresa de jardineria que busca crear una identitat visual que reflecteixi els seus valors de professionalitat, artesania i confian\u00e7a. El logotip combina les inicials SF amb una fulla, i la tipografia fusiona tradici\u00f3 i modernitat. Els colors seleccionats, el verd Pantone 377\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Cover image of the Jardiners Sant Fost project, with the white logo formed by a circular monogram with the initials JF and vegetal elements, on a green background with grass texture.","src":"https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2025\/02\/jardinerssantfost-min-1.png?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2025\/02\/jardinerssantfost-min-1.png?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2025\/02\/jardinerssantfost-min-1.png?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2025\/02\/jardinerssantfost-min-1.png?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2025\/02\/jardinerssantfost-min-1.png?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7176,"url":"https:\/\/oriolbg.com\/projectes\/organic-volubilisium\/","url_meta":{"origin":4453,"position":5},"title":"Organic Volubilisium","author":"Oriol Bg","date":"01\/03\/2022","format":false,"excerpt":"Organic Volubilisium \u00e9s una nova marca de cosm\u00e8tics que utilitza m\u00e8todes tradicionals \u00e0rabs. La seva identitat visual combina modernitat amb refer\u00e8ncies culturals, destacant un logotip senzill on la lletra \u201cV\u201d evoca una mashrabiya. Els colors seleccionats reflecteixen sofisticaci\u00f3 i autenticitat, alineant-se amb els seus valors i ess\u00e8ncia.","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Cover image of the Organic Volubilisium project, with a white logo consisting of an ornamental V of geometric motifs and the brand name, on a background of blue, lilac and pink gradients with an Arabesque-inspired pattern.","src":"https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2025\/02\/organicvolubilisium-min.png?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2025\/02\/organicvolubilisium-min.png?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2025\/02\/organicvolubilisium-min.png?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2025\/02\/organicvolubilisium-min.png?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/oriolbg.com\/wp-content\/uploads\/2025\/02\/organicvolubilisium-min.png?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/oriolbg.com\/wp-json\/wp\/v2\/pages\/4453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oriolbg.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/oriolbg.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/oriolbg.com\/wp-json\/wp\/v2\/users\/40927470"}],"replies":[{"embeddable":true,"href":"https:\/\/oriolbg.com\/wp-json\/wp\/v2\/comments?post=4453"}],"version-history":[{"count":25,"href":"https:\/\/oriolbg.com\/wp-json\/wp\/v2\/pages\/4453\/revisions"}],"predecessor-version":[{"id":17248,"href":"https:\/\/oriolbg.com\/wp-json\/wp\/v2\/pages\/4453\/revisions\/17248"}],"up":[{"embeddable":true,"href":"https:\/\/oriolbg.com\/wp-json\/wp\/v2\/pages\/33"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oriolbg.com\/wp-json\/wp\/v2\/media\/12839"}],"wp:attachment":[{"href":"https:\/\/oriolbg.com\/wp-json\/wp\/v2\/media?parent=4453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}